We can define 3 dimensions of innovations:
PROCESS INNOVATION ==> FEDEX, EASYJET
SERVICE INNOVATION ==> DELL, GOOGLE
For IBM, Innovation is one of its key value:
- Dedication to every clients’ success
- Innovation that matters
- trust and personnal responsability
Innovation is more than a process or a marketing word for IBM, is a philosophy, a way of working, above all its business.
“At IBM, we believe innovation means more than just inventing innovative products and solutions, although we’ll continue our legacy of changing the course of information technology by exploring and inventing new technologies. [...] We’re also working with our clients to help them create new business processes and models to help them differentiate themselves from the competition”…
For example, just have a look on alfaworks.com an online delivery of emerging software services from IBM research and development labs. The principle is simple, IBM puts on open sources some of its softwares and let the consumers try them and invite people to comment. One of the application IBM Web Highlights is very usefull: it’s a social Web 2.0 application that allows quick creation, sharing, and discussion of Web snippets and Web pages.
Articles linked:
IBM Best Student Recognition Event 2008
IBM Best Student Recognition Event Global Technology Outlook
IBM Best Student Recognition Event The Enterprise of The Future
[...] Innovation that matters [...]